Blog
Field notes on designing and building custom products: performance, design, engineering and everything that separates a website that lasts from one that ages.
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What Is a CMS and Which One to Choose?
What is a CMS? A simple definition, how it works, the most-used platforms and which CMS to choose for your project and your budget in francs.
Read the article- Strategy 13 min read
What Is a CMS and Which One to Choose?
What is a CMS? A simple definition, how it works, the most-used platforms and which CMS to choose for your project and your budget in francs.
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Strategy 13 min readHow long does it take to build a website?
How long it takes to build a website: real timelines for a showcase site, an online store and a custom build, step by step, and how to make yours go faster.
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SEO 13 min readCore Web Vitals: does your site pass?
Core Web Vitals in plain English: what LCP, INP and CLS measure, how to read your score in 2026, how to fix it, and what a fast site really costs.
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Strategy 13 min readConversion funnel: 4 stages and an example
Conversion funnel explained: a clear definition, the 4 stages, a worked example with numbers, where you lose customers and how to fix your website.
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SEO 13 min readGEO vs SEO: how to get cited by AI search
GEO vs SEO explained: what generative engine optimization changes, what Google actually recommends, and how to measure your visibility inside AI answers.
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SEO 13 min read404 Error, How to Find and Fix Broken Pages
404 error explained: common causes, SEO impact, free detection tools and step-by-step fixes to keep your website clean for visitors and search engines.
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SEO 11 min readMeta description, how to write a good one
The meta description is the text below your title in Google. Ideal length, real examples and a method for writing yours in 2026.
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SEO 12 min readInternal linking, how to do it right
Internal linking connects your pages for Google and your visitors. A concrete method, common mistakes, and tools to get it right from the start.
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Strategy 13 min readHow to Start a Blog: Tools and Real Costs
How to start a blog in 2026: platforms compared, real costs in francs, writing for Google and a realistic timeline before you see traffic.
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Strategy 13 min readWhy You Need a Website in 2026
Why create a website when you already have social media: what a site really gives a business, whether it pays off in francs, and when to wait before building one.
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Engineering 12 min readResponsive Design: Is It Mandatory?
Responsive design: what Google requires, how to test your site and what mobile adaptation really costs in francs. Everything you need to know in 2026.
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Engineering 14 min readSustainable Web Design: Where to Start
Sustainable web design: practical steps to cut your website's carbon footprint, from green hosting to image optimization and lighter code.
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Engineering 12 min readSSL Certificate, Does Your Site Need One?
SSL certificate explained: what it is, why your website needs one, the types (DV, OV, EV), real costs and how to install it correctly.
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Strategy 13 min readWebsite Structure: How to Plan Yours
Website structure explained: the steps to organize your pages, the tools to map it, common mistakes to avoid and practical examples by site type.
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Strategy 13 min readWebsite Mockup: From Idea to Prototype
Website mockup: the steps, free tools and real costs to turn your idea into a visual prototype before development begins.
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Strategy 13 min readWebsite Audit: Your 2026 Checklist
Website audit in six practical steps: performance, SEO, user experience, security, free tools and when to hire a professional.
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Strategy 12 min readWeb Accessibility: What Your Site Must Do
Web accessibility explained: who's affected by the law, what the penalties are, how to test your site for free, and which fixes to prioritize.
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Strategy 12 min readAI Website Builders, Do They Really Work?
AI website builders explained: how they work, real pricing in CHF, actual limits, and when you're better off hiring a professional for your site.
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SEO 13 min readLocal SEO: Steps and Real Costs for SMBs
Local SEO for small businesses and freelancers: Google Business Profile, local directories, customer reviews, real pricing in CHF and a realistic timeline.
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Strategy 12 min readWebsite Legal Notices: Your Obligations
Website legal notices: what's mandatory in France and Switzerland, the penalties for non-compliance, and how to write yours without missing anything.
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Strategy 12 min readLanding Pages, What Are They Really For?
Landing pages explained: what they are, why they convert better than regular pages, real CHF prices and the mistakes to avoid for your project.
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Strategy 13 min readWebsite Design Brief, Step by Step
Website design brief explained section by section, with concrete examples, common mistakes and practical tips to get accurate quotes from agencies.
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Strategy 13 min readWebsite Maintenance, Month by Month
Website maintenance: the tasks, the frequency, real costs in francs and a month-by-month checklist to keep your site fast and secure.
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Strategy 12 min readCreate a Free Website: Is It Worth It?
Creating a free website is possible, but at what real cost? The limits, when it is enough, when it loses you clients, and how to move to a real site.
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Strategy 13 min readHow Much Does a Website Cost in 2026? Real Prices & Budget
How much a website costs in 2026: real prices for a showcase site, an online store, recurring costs and how to set the right budget for your business.
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Strategy 14 min readStarting an Online Store: Costs, Tools and Mistakes to Avoid
How to start an online store in 2026: the options, real costs in francs, steps to get going and mistakes to avoid, explained simply.
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Strategy 15 min readWhat Is a Showcase Website and What Is It For?
What is a showcase website: definition, purpose, pages, price, SEO and the difference with an e-commerce site, explained simply.
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Strategy 15 min readHow to Choose a Domain Name Without Regrets
How to choose a domain name in 2026: extension, keyword, brand name, price and mistakes to avoid, explained simply so you start on solid ground.
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SEO 15 min readHow to Rank Your Website on Google in 2026
How to rank your website on Google in 2026: keywords, content, technical basics, local search and realistic timelines, explained simply.
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Strategy 15 min readHow to Create a Website: Steps, Tools and Budget
How to create a website in 2026: the steps, doing it yourself, hiring a pro or going turnkey, the budget, and how to get found on Google.
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Strategy 14 min readWebsite Redesign: How to Get It Right in 2026
Website redesign in 2026: when to do it, the steps to get it right, how to protect your search ranking, and realistic budgets and timelines.