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Field notes on designing and building custom products: performance, design, engineering and everything that separates a website that lasts from one that ages.

website design brief
Strategy 13 min read

Website Design Brief, Step by Step

Website design brief explained section by section, with concrete examples, common mistakes and practical tips to get accurate quotes from agencies.

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  1. website maintenance
    Strategy 13 min read

    Website Maintenance, Month by Month

    Website maintenance: the tasks, the frequency, real costs in francs and a month-by-month checklist to keep your site fast and secure.

  2. create a free website
    Strategy 12 min read

    Create a Free Website: Is It Worth It?

    Creating a free website is possible, but at what real cost? The limits, when it is enough, when it loses you clients, and how to move to a real site.

  3. how much does a website cost
    Strategy 13 min read

    How Much Does a Website Cost in 2026? Real Prices & Budget

    How much a website costs in 2026: real prices for a showcase site, an online store, recurring costs and how to set the right budget for your business.

  4. starting an online store
    Strategy 14 min read

    Starting an Online Store: Costs, Tools and Mistakes to Avoid

    How to start an online store in 2026: the options, real costs in francs, steps to get going and mistakes to avoid, explained simply.

  5. what is a showcase website
    Strategy 15 min read

    What Is a Showcase Website and What Is It For?

    What is a showcase website: definition, purpose, pages, price, SEO and the difference with an e-commerce site, explained simply.

  6. how to choose a domain name
    Strategy 15 min read

    How to Choose a Domain Name Without Regrets

    How to choose a domain name in 2026: extension, keyword, brand name, price and mistakes to avoid, explained simply so you start on solid ground.

  7. how to rank your website on google
    SEO 15 min read

    How to Rank Your Website on Google in 2026

    How to rank your website on Google in 2026: keywords, content, technical basics, local search and realistic timelines, explained simply.

  8. how to create a website
    Strategy 14 min read

    How to Create a Website: Steps, Tools and Budget

    How to create a website in 2026: the steps, choosing between doing it yourself or a pro, the budget, and how to get found on Google.

  9. website redesign
    Strategy 14 min read

    Website Redesign: How to Get It Right in 2026

    Website redesign in 2026: when to do it, the steps to get it right, how to protect your search ranking, and realistic budgets and timelines.